QNET V-Malaysia 2025 Convention Report: Advancing Sustainable Development Goals Through Purpose-Driven Entrepreneurship
A Global Platform for Economic Empowerment and Decent Work (SDG 8)
The QNET V-Malaysia 2025 global convention convened in Hong Kong, uniting over 8,000 entrepreneurs from more than 30 nations. The five-day event served as a critical platform for training, innovation, and mentorship, directly contributing to the principles of Sustainable Development Goal 8 (Decent Work and Economic Growth). By fostering purpose-driven entrepreneurship, the convention provides individuals with opportunities for economic self-sufficiency and professional development.
As stated by Chief Marketing Officer Trevor Kuna, the event has evolved into a “global benchmark for purpose-driven entrepreneurship,” mobilising a global community for meaningful change. This initiative, supported by partners such as Tourism Malaysia and the Malaysia Convention & Exhibition Bureau (MYCEB), underscores a commitment to creating sustainable economic opportunities through direct selling.
Innovation in Wellness: A Commitment to Good Health and Well-being (SDG 3)
In a significant move to support Sustainable Development Goal 3 (Good Health and Well-being), QNET unveiled four new product collections focused on science-led wellness and proactive health management. These launches are strategically aligned with major global health trends, including a projected $991 billion nutraceuticals market by 2030. By providing accessible and non-invasive health solutions, QNET aims to enhance the quality of life for its global consumer base.
The new wellness portfolio includes:
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Harmoniq: A non-pharmaceutical, bio-signaling patch designed to support the body’s natural functions.
- Harmoniq Soothe: Provides relief from physical pain and discomfort.
- Harmoniq Vivid: Enhances mental focus, clarity, and cognitive performance.
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QWIK: A line of fast-dissolving oral wellness strips for rapid nutrient delivery.
- QWIK Steady: Supports glucose metabolism and weight management.
- QWIK Thrive: Boosts immune system health.
- QWIK Vibe: Delivers sustained energy and reduces fatigue.
Promoting Responsible Consumption Through Heritage and Craftsmanship (SDG 12)
QNET also introduced new luxury collections that promote longevity and quality craftsmanship, aligning with the principles of Sustainable Development Goal 12 (Responsible Consumption and Production). By focusing on timeless design and durable materials, these products offer an alternative to disposable consumer culture.
- QNETCity Timepieces: The fourth collaboration with Swiss watchmaker CIMIER and Manchester City Football Club, this collection features Swiss-made automatic and quartz chronograph models. The limited-edition release of 1,894 automatic pieces, honouring the club’s founding year, reflects a model of controlled and meaningful production.
- Bernhard H. Mayer Fan Flair Jewellery: Crafted from solid 18K gold and set with diamonds, this pendant and earring set is inspired by traditional artistry. The emphasis on high-quality, lasting materials promotes a culture of valuing heritage and durability over transient trends.
Fostering Quality Education (SDG 4) and Gender Equality (SDG 5)
The V-Malaysia 2025 convention structure is designed to empower its global network through dedicated educational and mentorship initiatives. These programs directly address key development targets by providing inclusive learning opportunities.
- Quality Education (SDG 4): The event functions as a hub for lifelong learning, offering leadership panels, youth forums, and mentorship sessions that equip entrepreneurs with skills for personal and professional growth.
- Gender Equality (SDG 5): A central feature of the convention is the Women Empowerment Series, which provides a dedicated platform to support and advance female entrepreneurs, fostering economic inclusion and leadership opportunities for women within the global network.
Strengthening Partnerships for the Goals (SDG 17)
QNET’s operational model and the execution of V-Malaysia 2025 highlight a strong commitment to Sustainable Development Goal 17 (Partnerships for the Goals). The success of the event and the company’s broader impact are built on strategic, multi-stakeholder collaborations with governmental and private sector entities. Key partnerships include:
- Tourism Malaysia
- Malaysia Convention & Exhibition Bureau (MYCEB)
- Manchester City Football Club
- Confederation of African Football (CAF)
These alliances are instrumental in scaling the company’s impact, driving economic activity, and advancing a shared vision of sustainable development across its more than 25 operational countries.
Analysis of Sustainable Development Goals (SDGs) in the Article
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Which SDGs are addressed or connected to the issues highlighted in the article?
- SDG 3: Good Health and Well-being: The article focuses heavily on the launch of new wellness products designed to improve physical and mental health.
- SDG 5: Gender Equality: The event includes a specific initiative aimed at empowering women entrepreneurs.
- SDG 8: Decent Work and Economic Growth: The core of the article is about a global convention for entrepreneurs, promoting entrepreneurship, innovation, and economic opportunities.
- SDG 17: Partnerships for the Goals: The article explicitly mentions multiple collaborations between QNET and other public and private organizations to achieve its objectives.
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What specific targets under those SDGs can be identified based on the article’s content?
SDG 3: Good Health and Well-being
- Target 3.4: “By 2030, reduce by one third premature mortality from non-communicable diseases through prevention and treatment and promote mental health and well-being.” The article describes the launch of products like Harmoniq and QWIK, which are non-pharmaceutical solutions designed to manage pain and discomfort (Harmoniq Soothe), enhance cognitive performance (Harmoniq Vivid), support glucose metabolism (QWIK Steady), and boost immune health (QWIK Thrive). These directly contribute to promoting well-being and preventing health issues.
SDG 5: Gender Equality
- Target 5.5: “Ensure women’s full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.” The article states that the V-Malaysia 2025 event includes a “Women Empowerment Series,” which directly supports the goal of empowering women within the economic sphere of entrepreneurship.
SDG 8: Decent Work and Economic Growth
- Target 8.3: “Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation…” The entire event is described as a “global benchmark for purpose-driven entrepreneurship” and a “powerful platform for training, innovation, and meaningful impact,” directly fostering entrepreneurship for over 8,000 attendees.
- Target 8.2: “Achieve higher levels of economic productivity through diversification, technological upgrading and innovation…” QNET’s launch of four new product collections, including innovative wellness solutions like bio-signaling patches and oral strips, demonstrates a commitment to innovation and diversification.
SDG 17: Partnerships for the Goals
- Target 17.17: “Encourage and promote effective public, public-private and civil society partnerships…” The article highlights QNET’s partnerships with public bodies like “Tourism Malaysia and Malaysia Convention & Exhibition Bureau (MYCEB)” and private entities like “Manchester City Football Club.” This demonstrates a multi-stakeholder approach.
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Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?
SDG 3: Good Health and Well-being
- Indicator (Implied): The number and variety of new wellness products launched. The article details four distinct product collections, including specific items like Harmoniq Soothe, Harmoniq Vivid, QWIK Steady, QWIK Thrive, and QWIK Vibe, which serve as a measure of the company’s contribution to health solutions.
- Indicator (Implied): Market growth and alignment. The article cites market projections for nutraceuticals (to surpass $991 billion by 2030) and the wearable patch sector ($9.95 billion in 2024) to show that its product launches are aligned with growing consumer demand for health solutions.
SDG 5: Gender Equality
- Indicator (Implied): The existence of dedicated programs for women’s empowerment. The mention of the “Women Empowerment Series” serves as a qualitative indicator of the company’s commitment to this goal.
SDG 8: Decent Work and Economic Growth
- Indicator: The number of entrepreneurs engaged. The article explicitly states that the convention united “more than 8,000 entrepreneurs.”
- Indicator: The geographic reach of economic opportunities. The entrepreneurs came from “over 30 countries,” indicating the global scale of the entrepreneurial platform.
- Indicator (Implied): The level of innovation. The launch of “four distinct product collections” is presented as a measure of the company’s innovation and its role in driving economic activity.
SDG 17: Partnerships for the Goals
- Indicator: The number and type of strategic partnerships. The article names specific partners: “Tourism Malaysia,” “Malaysia Convention & Exhibition Bureau (MYCEB),” “Manchester City Football Club,” and the “Confederation of African Football.”
- Indicator: The longevity of partnerships. The article notes the event is in its “13th consecutive year in Penang” and the partnership with Manchester City has been active “since 2014,” indicating sustained collaboration.
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Summary of SDGs, Targets, and Indicators
SDGs Targets Indicators Identified in the Article SDG 3: Good Health and Well-being 3.4: Reduce premature mortality from non-communicable diseases and promote mental health and well-being. - Launch of new wellness products (Harmoniq, QWIK).
- Alignment with market growth in nutraceuticals and wearable patches.
SDG 5: Gender Equality 5.5: Ensure women’s full and effective participation and equal opportunities for leadership. - Inclusion of a “Women Empowerment Series” in the event.
SDG 8: Decent Work and Economic Growth 8.2: Achieve higher levels of economic productivity through innovation. 8.3: Promote policies that support entrepreneurship and innovation.
- Number of entrepreneurs engaged: “more than 8,000”.
- Global reach: “over 30 countries”.
- Launch of four new innovative product collections.
SDG 17: Partnerships for the Goals 17.17: Encourage and promote effective public, public-private and civil society partnerships. - Named partners: Tourism Malaysia, MYCEB, Manchester City FC, Confederation of African Football.
- Longevity of partnership: “13th consecutive year in Penang”.
Source: vir.com.vn
