Mammoth Festival launches new music series at New Riff’s Aquifer – LINK nky

Report on the Mammoth Music Series and its Alignment with Sustainable Development Goals

Introduction: A Strategic Initiative for Cultural and Economic Sustainability

The Mammoth Music and Arts Festival has launched the “MAMMOTH Music Series,” a strategic initiative designed to promote local artists and build momentum for its primary festival in October. This report analyzes the series, highlighting its significant contributions to several United Nations Sustainable Development Goals (SDGs) through its focus on local culture, economic support, and community partnership.

SDG 8: Decent Work and Economic Growth

The music series directly supports the principles of SDG 8 by fostering sustained, inclusive, and sustainable economic growth and productive employment for local artists.

• Economic Support for Artists: The series provides performance opportunities and exposure for local musicians, contributing directly to their livelihoods and fostering a viable creative economy.
• Local Economic Stimulation: By attracting patrons to a local business, New Riff Distilling, the event stimulates economic activity within the community, supporting jobs in the hospitality and service sectors.
• Promotion of Local Industry: The partnership with New Riff Distilling showcases and supports a local enterprise, reinforcing the regional economic ecosystem.

SDG 11: Sustainable Cities and Communities

The initiative aligns with SDG 11 by making the community more inclusive, safe, resilient, and sustainable through the promotion of local culture.

• Safeguarding Cultural Heritage (Target 11.4): The series actively works to safeguard and promote local cultural heritage by providing a prominent platform for Northern Kentucky’s musical talent.
• Fostering Community Engagement: The events create a space for community members to gather, fostering social cohesion and a shared cultural identity.
• Inclusive Access to Culture: As a free event, the series removes economic barriers, ensuring that cultural experiences are accessible to a wider segment of the population.

SDG 17: Partnerships for the Goals

The operational model of the music series is a clear example of SDG 17, which emphasizes the importance of partnerships to achieve sustainable development.

• Multi-Stakeholder Collaboration: The initiative is a partnership between the Mammoth Music and Arts Festival, New Riff Distilling, and the Southgate House Revival.
• Shared Objectives: This collaboration demonstrates a successful model where different entities work together to achieve common goals of cultural promotion and community support.

Programmatic Details

1. Event: MAMMOTH Music Series
2. Objective: To feature local acoustic artists in anticipation of the Mammoth Music and Arts Festival.
3. Venue: The Aquifer Tasting Room, New Riff Distilling, Newport.
4. Schedule: Saturdays, 5:00 PM to 7:00 PM, from July 19 through September.
5. Admission: Free of charge for individuals aged 21 and older.
6. Featured Performers: The lineup includes artists such as Tracy Walker, the Whiskey Shambles Duo, Sundae Drive, and Adam Flaig.

1. Which SDGs are addressed or connected to the issues highlighted in the article?

• SDG 8: Decent Work and Economic Growth

  The article highlights efforts to support the local economy by promoting local artists. The Mammoth Music Series provides a platform for musicians, which contributes to the creative economy and supports their livelihoods.

• SDG 11: Sustainable Cities and Communities

  The festival is a community-focused event that aims to enhance the local cultural scene. By transforming a public street into a free music and art festival, it contributes to making the city’s cultural life more vibrant and accessible, safeguarding local cultural heritage.

• SDG 17: Partnerships for the Goals

  The article explicitly details a partnership between the Mammoth Music and Arts Festival and New Riff Distilling to achieve the shared goal of supporting the local arts community. This collaboration between a cultural entity and a private business is a clear example of a partnership for sustainable development.

2. What specific targets under those SDGs can be identified based on the article’s content?

1. SDG 8: Decent Work and Economic Growth

   • Target 8.9: “By 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products.”
     
     The music series directly promotes local culture by featuring “a lineup of local acoustic artists.” This initiative, supported by a local distillery (New Riff), serves as a form of local tourism and cultural promotion, creating opportunities for musicians.

2. SDG 11: Sustainable Cities and Communities

   • Target 11.4: “Strengthen efforts to protect and safeguard the world’s cultural and natural heritage.”
     
     The festival’s stated goal is to “shine a light on the immense local musical talent,” which is an effort to safeguard and promote the local cultural heritage of Northern Kentucky through music and arts.
   • Target 11.7: “By 2030, provide universal access to safe, inclusive and accessible, green and public spaces…”
     
     The event transforms “6th Street in Newport between Monmouth & Saratoga streets into a music and art festival.” It is described as a “free event open to everyone, 21 years and older,” which contributes to providing accessible public spaces for cultural engagement.

3. SDG 17: Partnerships for the Goals

   • Target 17.17: “Encourage and promote effective public, public-private and civil society partnerships, building on the experience and resourcing strategies of partnerships.”
     
     The article is centered around the partnership between the Mammoth Music Series and New Riff Distilling. Quotes from both Morrella Raleigh of Southgate House Revival and Mollie Lewis of New Riff Distilling confirm this collaboration, stating, “We are thrilled to partner with The Aquifer at New Riff…” and “this partnership is a natural way for us to support the local arts community.”

3. Are there any indicators mentioned or implied in the article that can be used to measure progress towards the identified targets?

1. For Target 8.9 and 11.4:

   • Indicator: Number of local artists supported and promoted.
     
     The article implies this can be measured by tracking the “lineup of local acoustic artists” and mentions specific names like “Tracy Walker, the Whiskey Shambles Duo, Sundae Drive, Adam Flaig and more.”
   • Indicator: Number and frequency of cultural events.
     
     The article specifies the event runs “weekly on Saturdays from 5 p.m. to 7 p.m.” through September, providing a clear metric for the frequency of cultural programming.

2. For Target 11.7:

   • Indicator: Accessibility of the event.
     
     The article states the event is “free” and “open to everyone, 21 years and older,” which are measures of its accessibility to the adult public.

3. For Target 17.17:

   • Indicator: Number of private sector partnerships for cultural promotion.
     
     The article explicitly identifies one such partnership: Mammoth Music and Arts Festival and New Riff Distilling. This serves as a direct indicator of a successful private-civil society partnership.

4. Create a table with three columns titled ‘SDGs, Targets and Indicators” to present the findings from analyzing the article. In this table, list the Sustainable Development Goals (SDGs), their corresponding targets, and the specific indicators identified in the article.

Source: linknky.com