Matter Named AOR for HighByte to Amplify the Company’s Leadership in Industrial Software Innovation – Business Wire

Matter Communications Appointed Agency of Record for HighByte to Enhance Brand Visibility and Support Industrial DataOps Leadership

Introduction

Matter Communications, a Brand Elevation Agency integrating PR, marketing, and creative services, has been named the agency of record (AOR) for HighByte, an industrial software company specializing in Industrial DataOps. This partnership aims to elevate HighByte’s executive visibility and strengthen its leadership position in the industrial software sector, contributing to sustainable industrial innovation aligned with several Sustainable Development Goals (SDGs), including SDG 9 (Industry, Innovation, and Infrastructure) and SDG 12 (Responsible Consumption and Production).

Strategic PR Program and Brand Awareness

Matter Communications is implementing a comprehensive and customized public relations program designed to deepen HighByte’s brand awareness in a competitive market. The program includes:

1. Media relations strategy targeting key industry outlets
2. Thought leadership initiatives
3. Executive social media support
4. Additional brand elevation activities

Early successes include strong media coverage in prominent publications such as Machine Design, Database Trends & Applications, Supply & Demand Chain Executive, and Automation.com, as well as local visibility in MaineBiz. These efforts support SDG 17 (Partnerships for the Goals) by fostering collaboration and knowledge sharing within the industrial sector.

Leadership Perspectives

• Torey Penrod-Cambra, Co-Founder and Chief Communications Officer at HighByte, emphasized the importance of selecting an agency with a deep understanding of their complex industry and evolving media landscape. She highlighted Matter’s dynamic partnership and its role as a valuable extension of HighByte’s team, driving impactful media results.
• Mandy Mladenoff, President at Matter Communications, noted HighByte’s leadership in Industry 4.0 by transforming industrial data contextualization to address complex business challenges. She expressed enthusiasm for continuing the collaboration and amplifying HighByte’s voice in the industrial software space.

HighByte’s Role in Industry 4.0 and Sustainable Development

Founded in 2018, HighByte supports manufacturers in contextualizing industrial data for Industry 4.0 applications through its no-code platform. This platform enables operations teams to model, transform, and prepare data for cloud analysis, effectively bridging the gap between operational technology (OT) and information technology (IT). HighByte addresses challenges such as fragmented systems, missing data context, and departmental misalignment, thereby modernizing industrial data infrastructure across multiple sectors including consumer goods, electronics, pharmaceuticals, life sciences, food and beverage, and energy.

This innovation aligns with SDG 9 by promoting sustainable industrialization and fostering innovation, as well as SDG 8 (Decent Work and Economic Growth) by enhancing productivity and technological advancement in manufacturing industries.

About Matter Communications

Matter Communications is a Brand Elevation Agency founded in 2003, offering integrated PR, marketing, and creative services that inspire action and build value. With offices across North America, Matter serves innovative companies in high-technology, healthcare, consumer technology, and consumer markets. The agency’s work supports SDG 17 by enabling partnerships and collaborations that drive sustainable business growth.

For more information, visit https://www.matternow.com.

Additional Resources

To learn more about Matter’s expertise in B2B technology communications, visit their B2B Tech PR page.

1. Sustainable Development Goals (SDGs) Addressed or Connected

1. SDG 9: Industry, Innovation and Infrastructure
   • The article discusses HighByte’s role in modernizing industrial data infrastructure and supporting Industry 4.0, which aligns with SDG 9’s focus on building resilient infrastructure, promoting inclusive and sustainable industrialization, and fostering innovation.
2. SDG 8: Decent Work and Economic Growth
   • HighByte’s work with manufacturers to improve data operations and digital transformation supports sustained economic growth and productive employment in industrial sectors.
3. SDG 12: Responsible Consumption and Production
   • By enabling better data contextualization and integration across sectors like consumer goods, pharmaceuticals, and food and beverage, HighByte’s platform can contribute to more efficient production processes and resource use.

2. Specific Targets Under Those SDGs

1. SDG 9 Targets
   • Target 9.5: Enhance scientific research, upgrade the technological capabilities of industrial sectors, including encouraging innovation and increasing the number of R&D workers.
   • Target 9.4: Upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies.
2. SDG 8 Targets
   • Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading, and innovation.
3. SDG 12 Targets
   • Target 12.2: Achieve sustainable management and efficient use of natural resources.

3. Indicators Mentioned or Implied to Measure Progress

1. Indicators Related to SDG 9
   • Number of industrial sectors adopting advanced data integration and digital transformation technologies (implied by HighByte’s platform adoption).
   • Increase in R&D expenditure and innovation outputs in industrial companies using HighByte’s solutions.
2. Indicators Related to SDG 8
   • Growth in productivity metrics in manufacturing sectors using HighByte’s data contextualization tools.
   • Employment rates and quality of jobs in industrial sectors undergoing digital transformation.
3. Indicators Related to SDG 12
   • Efficiency improvements in resource use and production processes in sectors such as consumer goods and pharmaceuticals using HighByte’s platform.

4. Table of SDGs, Targets and Indicators

Source: businesswire.com